HK HERO ENTERTAINMENT CO., LIMITED (“HERO”) see it as our responsibility to set examples and help establish the standards for privacy on the Internet. During registration, each service asks the user to provide different types and amounts of personal information. HERO intends through the use of such information in good faith to deliver better services.

HERO is dedicated to protecting the privacy rights of its online users (“users” or “user”). This Online Privacy Policy (“Privacy Policy”) has been crafted to inform users as to the ways HERO collects, stores, uses, and manages the information users provide during the use of any HERO game or application (“Service”). Please note that the scope of this Privacy Policy is only applicable to information collected from HERO through the use of the Service.

By using the Service, users are agreeing to the collection and use of their personal information as outlined in this Privacy Policy. HERO may amend the Privacy Policy from time to time, and HERO encourages users to consult the Privacy Policy regularly for changes.

Personal Information and Its Use

HERO gathers two types of information about users:

(1) Non-personally identifiable information: When visitors come to our web site, we collect and aggregate information indicating, among other things, which pages were visited, the order in which they were visited, and which hyperlinks were "clicked." Collecting such information involves the logging of IP addresses, operating system and browser software etc. used by each visitor to the HERO web site. Although such information is not personally identifiable, we can determine from the IP address a visitor's Internet Service Provider and the geographic location of his or her point of connectivity. The non-personally identifiable information we collect helps us identify the most popular areas of our web site and determine the effectiveness of our promotional activities. In addition, we may disclose some of this information to advertisers to inform them of the number of people who have seen and/or clicked through their advertisements.

(2) Personally identifiable information: In certain areas of the HERO web site -for example, while registering for the game service a user may be asked to provide his/her full name, nick name, province, gender, hobbies, age and interests etc.

HERO collects this personal information primarily to make using the HERO Web site easier and more satisfying for its users. The goal of HERO is to provide all Internet users with an exciting, entertaining, online experience.

All users should be aware that, when they disclose personally identifiable information in a bulletin board or other forum, the information may be collected and used by others to send that person unsolicited email from other parties outside HERO. In the event that you encounter any HERO user who is improperly collecting or using information about you or other users, please contact crisisaction@herogame.com.

Information Disclosure

HERO will not disclose your personally identifiable information except:

a) with your prior authorization or consent;

b) in an emergency to protect rights and interests of HERO and its users, public security and public interests;

c) as required by law or valid order by a court or other governmental body;

d) to enforce applicable terms of HERO services or any statements of HERO, or in other situation which HERO may deem necessary.

Information Collecting during Co-operation with Third Parties

The information that a user shares with HERO is collected, stored, and handled carefully by HERO. However, HERO may share such information during co-operation with third parties to offer some of its services in conjunction with such third parties. HERO will urge such third parties to handle the said information in compliance with this Privacy Policy.

Through good co-operation or even alliance with other reputable organizations of goodwill, HERO has been dedicated to providing the best internet service to its users.

Minors' Information and Its Use

HERO suggests that minors shall not access internet without prior written consent of their parents or other legal guardians. HERO will protect relevant information of minors as required by laws and regulations.

Cookies

A cookie is a small data file that HERO transfers to users’ computer’s hard disk, generally to quickly identify a user’s computer and to “remember” things about the user’s visit, such as the user’s preferences or a user’s name and password. The Service sends cookies to users’ computers when users access or view content of an HERO game. Information contained in a cookie may be linked to users’ personal information for purposes such as improving the quality of our service, tailoring recommendations to users’ interests, and making the Service easier to use. Users can disable cookies at any time, although users may not be able to access or use features of the Service.

Links

The HERO web site contains links to some other web sites. HERO is not responsible for the content or the privacy policy or practices of any other web sites or for the actions of the companies responsible for those web sites. Please review the privacy policies of those web sites before providing them with any personal information.

Update and Publicity of Information

HERO strongly encourages its users to update and edit their personal information and keep it current. A HERO community user can easily access and correct his/her personal information at any time. Users can edit and delete their personal information at their discretion.

Please keep in mind that whenever you voluntarily disclose personal information online through certain channel ( for example on message boards, through email, or in chat areas ), that information can be collected and used by others. HERO will take no responsibility whatsoever caused by reasons said above. Since disclosure of personal information through certain channel may lead to disclosure of your personal information, we remind you to use caution before such disclosing.

Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you're online.

Contact

We may revise our privacy policy from time to time. When we do, those changes will be reflected in this privacy policy. Any changes that we make will always be made with your privacy and satisfaction as top priorities. We encourage you to review our privacy policy whenever you visit the HERO web site.

Questions regarding this statement or the privacy practices of HERO should be directed to the HERO site coordinator at crisisaction@herogame.com

HERO users also have the option of directly contacting the HERO customer service department via telephone, fax, and/or standard mail.

Copyright Policy

HERO respects the intellectual property of others, and we ask our users to do the same. HERO may, in appropriate circumstances and at its discretion, terminate the accounts of users who infringe the intellectual property rights of others.

HERO owns or has the right to use all the intellectual propriety rights with respect to the content and services that are developed or jointly developed by HERO. This content and services are protected by applicable intellectual property laws, copyrights, trademarks, service marks, patents or other proprietary rights and laws.